The danger of smoking Research Paper Example | Topics and Well Written Essays - 1750 words

The danger of smoking - Research Paper Example Therefore, it is extremely essential to increase the level of awareness of the general public regarding the ill effects and hazards of smoking. The cigarette smoking might immediately change the precious life of the human being into death through stroke or heart attack. According to Gary Ford, it is stated that habit of consuming tobacco is more influential rather than health consciousness. Therefore, these individual consider tobacco smoking to be a passion or relaxation from their mental tension and so, they consume tobacco without any distress for health. Moreover, most of the individual treat smoking as a sense of status and style and so do not believe in the statistics of deaths presented by WHO or National Health Service (NHS). But they always remain in the top-most position in the list of deaths caused for excessive smoking of tobacco. Therefore, in order to decrease the rate of deaths or health related disorders, the passion of tobacco smoking needs to be reduced significantly. Tobacco smoking is extremely dangerous as it means the inhalation of numerous harmful chemicals or by-products of smoke such as nicotine, tar and carbon monoxide. Nicotine is the addictive constituent of tobacco (Ford 525). When nicotine is smoked, then immediately the molecules get inside the lungs of the individual. Then these nicotine molecules get absorbed by the blood stream and travel to the brain and lock the specific receptor regions. However by locking the specific receptor regions, the brain gets affected in a way that hinders the metabolism and appetite of the individual. Carbon monoxide is also another important ingredient of tobacco smokes. Carbon monoxide is also a poisonous gas inhaled into the lungs and absorbed by the blood cells of the body. After being inhaled, carbon monoxide reduces the amount of oxygen present in blood cells and so numerous cells die, because of lack of oxygen supply. However,

Crouching Tiger Hidden Dragon Essay Example for Free

Crouching Tiger Hidden Dragon Essay It is an unquestionable fact that the world of communication has immeasurable changed since Kenneth Burke first developed his theories and philosophies on this topic in the first half of the 20th century. Nevertheless, Burke’s views and thoughts can still be integrated with the theory of cinema as well as face-to-face communication and other forms of literature and art. Thus, as one critic once said, perhaps Burke will not be remembered so much for what he said but how others took his ideas and brought them forward into other realms of communication. In the 1920s, Burke began writing for the literary magazine The Dial, which included renderings of modernist art and his debates with individuals such as Malcolm Cowley on Dadaism and the Surrealists. His work the Symbolic marks an important time in his thinking when he advocated â€Å"art for arts sake† or the doctrine that aesthetic values are completely separate from political, religious, or economic ones. Burke’s earliest essays dealt with the formal aspects of imagery and the rhythms of language. He believed that reality was a construction of our interpretation of the symbols around us. Much of what we mean by reality has been built up for us through nothing but our symbol systems . . . Take away our books and what little do we know about history, biography, even something so â€Å"down to earth† as the relative position of the seas and continents. What is our â€Å"reality† for today†¦ but all this clutter of symbols about the past combined with whatever things we know mainly through maps, magazine, newspapers and the like about the present†¦And however important to us is the tiny sliver of reality each of us has experienced firsthand, the whole overall picture is but a construct of our symbol systems. (1966, p. 5) Thus, words are symbols, or utterances, produced by humans, alone, to signify those things that they represent. Despite the fact if they are written or verbal, words are a deliberate act for the expressed purpose of expression. A house can be described word-by-word without showing what the house actually looks like. However, because words are symbols, they can never be what they represent. The word â€Å"house† will not be a house. Words are heuristic and can be identified and understood by the person’s own mind and meaning. When a word is identifiable it becomes a representation of what it depicts. Dictionaries can help, but they alter meaning with those who read them. According to Burke, words have an unusual power. As for the relation between ‘identification’ and ‘persuasion’: we might well keep it in mind that a speaker persuades an audience by the use of stylistic identifications; his act of persuasion may be for the purpose of causing the audience to identify itself with the speaker’s interests; and the draws on identification of interests to establish a rapport between himself and his audience. (1966, p. 301-302) Burke was thus instrumental in advancing the whole understanding of rhetoric, with such aspects of his analysis as the pentad of drama, the role of identification, and the ratios or relationships among critical components. His pentad was comprised of the act (what occurs by the delivery of the rhetorical piece), the scene (the situational setup or the context of the discourse), the agent (the person being asked to complete the action), the agency (the tools used to complete the action), and the purpose (the goal of the action). If one analyzes the components of the pentad and their relationships to each other, Burke believed, one would be able to discern the motives underpinning that rhetorical act But we must acknowledge that photographs and, even more so, film are much more complex. When someone sees a visual representation, it can mean myriad of ideas, emotions at once. This visual representation mimics, in fact the viewer’s own perception of life and allows them a greater depth of understanding, or at the very least a sense of understanding, into the subject. In the 1940s, Burke expanded his interest in the visual culture and the function of art, film and television. He often used visual metaphors to explain key concepts, such as identification, representative anecdotes, the pentad, and terministic screens. In his introduction to A Grammar of Motives, Burke covered his theory of the pentad in relationship to a Museum of Modern Art in New York photographic exhibit with photos of war ships and an: aerial photograph of two launches, proceeding side by side on a tranquil sea. Their wakes crossed and recrossed each other in an almost infinite variety of lines. Yet despite the intricateness of the tracery, the picture gave an impression of great simplicity, because one could quickly perceive the generating principle of its design. Such, ideally, is the case with our pentad of terms, used as generating principle. It should provide us with a kind of simplicity that can be developed into considerable complexity, and yet can be discovered beneath its elaborations. (1945, xvi) As noted in â€Å"War and Cultural Life† (1942), he was emotionally impacted by the photos and affirmed that â€Å"one gets a very strong feeling that the war, vast as it is, is part of a still vaster configuration. † (p. 409). Burke felt that the photos â€Å"call(ed) forth a certain philosophic or ‘meditative’ attitude toward the war quite as it also gives nourishment to a strong sense of our national power† (p. 408). He was so taken, in fact, by the photos that he noted â€Å"it would be a very good service both to the strength of our patriotism and to its quality if this exhibit could be shown throughout the United States. † (p. 408) In the Therministic Screen: Rhetorical Perspectives on Film (2001), David Blakesely relied on Burke’s communication theory to look at cinema and the concept of the theory of film. Given all the theories that exist about film, Blakesely notes that there need not be one theory â€Å"to be elevated to disciplinary reverence,† but rather the question is â€Å"how best to use the terministic resources theory make available† (pg. 2). The title of the book comes from Burke’s phrase â€Å"terministic screen† in Language and Symbolic Action (1966), where his main assertion is that â€Å"not only does the nature of our terms affect the nature of our observations, in the sense that the terms direct the attention to one field rather than to another. Also, many of the ‘observations’ are but implications of the particular terminology in terms of which the observations are made† (pg. 46). In other words, as extrapolated from Burke, film rhetoric, or the visual and verbal symbols that weave film experience, directs the viewers’ attention in unlimited ways, but always towards the goal of fostering identification and the complexity that involves. Similarly, film theory, says Blakesley, which is the lens through which and with which one generates perspective on film as art and rhetoric, acts as a terministic screen that filters what does and does not constitute and legitimize interpretation and, thus, meaning (pg. 3). In his essay about Burke (2001), Andrew King emphasizes that Burke’s theories and assertions were not about ideology or political systems but about the over-rhetoricized world. He insists that according to Burke, even with the invention of writing, humans entered the world of virtual reality and building symbol systems. And, ever since, mankind has been piling symbol upon symbol and setting system over and against system. Simultaneously, with this ever-advanced technology, humans are cutting themselves off further and further from nature and the consequences of their actions. â€Å"Technology delays the consequences of our assaults on our nature and symbolic systems mask our failures until it is too late. Nature is recalcitrant and it will have its revenge, but not until it is too late for us to repair the results. † (para. 17)

A NATIONAL FARMING CRISIS :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Towards the end of the nineteen twenties and through the nineteen thirties of the twentieth century the United States was struck with the largest economic dilemma; the Great Depression. Throughout the Great Depression president’s Herbert Hoover and Franklin D. Roosevelt tried their hardest at reconstructing the nation’s economy so that it would be able to continue it’s path to becoming the world’s greatest nation ever. However, it was a long and several times unsuccessful road which would come to see more than two decades when traveling down it.   Ã‚  Ã‚  Ã‚  Ã‚  During this great depression the farmers of America were greatly effected, maybe more than any other single group of persons in the nation (Bubble Bursts, 133). What came to be known as â€Å"Hoovervilles† popped up across the country, composed primarily of unavailing farmers and their families. In the central area of the United States is where most farmers were affected as it was made of mostly plains and open dirt roads. It was here in central America that farmers gained their most known name used throughout the Depression, â€Å"okies†. These, simply, were the farmers which harshly suffered during the economic downfall. Through times of terror and hardship, when the nation’s economy bottomed out, America’s farmers were faced with the most complex quandary ever; the national farming crisis of the Great Depression.   Ã‚  Ã‚  Ã‚  Ã‚  It is overt to all persons that when materials are grown or produced for sale that a profit is to be made so that money is made back. Between the years of nineteen fifteen and nineteen-nineteen many farmers in the United States actually prospered very well (Baughman, 89). This acute onset of â€Å"good times† was a direct result of European agriculture being temporarily destroyed by World War I (89). As Europe looked to rebuild domestic agriculture they simultaneously looked at nations afar to ephemerally support them. The United States was one of these nations which was looked to for help. Using the supply and demand theory American farmers increased and expanded their supply of crops in order to meet the short-term demand of Europe. This proved to be detrimental to the farming economy of America just several short years later (89).   Ã‚  Ã‚  Ã‚  Ã‚  Eventually, â€Å"†¦Europe was recovering and beginning to rebuild its agricultural sector, it no longer needed to import huge amounts of farm products from abroad†¦Ã¢â‚¬  (Baughman, 89). It was at this time in the early nineteen twenties that the economy of American farming began to plump downward.

Presidents of the Philippines

Inocencio, Salve Regina S. W;F 11:00-12:30 BSCA 2-2March 6, 2013 Presidents of the Philippine Republic President| Birthday| Native Land| Term of Office| AKA/ Alias| Distinction| Greatest Achievement/ Legacy| Downfall| Cause of Death| Remarks| 1. Emilio Aguinaldo| March 22, 1869| Kawit, Cavite| January 20,  1899–April 1,1901| Heneral Miong| * He was the youngest (at age 28) to have become the country's preside * The longest-lived former president (having survived to age 94)| * Gained the freedom of the Philippines from the Spaniards. The Philippines’ first President| * The invasion of the Americans| (February 6, 1964 )Coronary thrombosis| * He is still a good president of the Philippines even though there are lots of controversies about him. He did his best to protect his people from the invaders. | 2. Manuel L. Quezon| August 19, 1878| Baler, Aurora| November 15, 1935-August 1, 1944| Nonong| * He is the president of the  Commonwealth of the Philippines| * Father of the  National Language * He appears on the Philippine twenty peso bill| | (August 1, 1944)Tuberculosis | * He did a great job to improve the economy. 3. Jose P. Laurel| March 9, 1891| Tanauan, Batangas| December 4, 1942  Ã¢â‚¬â€œ October 14, 1943| JPL| * The puppet president of the Philippines. He was controlled by the Japanese in heading the country| * He was selected, by the National Assembly, under vigorous Japanese influence, to serve as President. | * He violated his Oath of Office and headed an illegal government of the Philippines. | (November 6, 1959)Unspecified| * I cannot say that Laurel is a good leader in the country because there are many wrong doings that he did. He was also been accused as a traitor. 4. Sergio Osmena| September 9, 1878| Cebu City, Cebu| August 1, 1944-May 28, 1946| SO| * The first  Visayan   to become President of the Philippines. | * Founder of  Nacionalista Party * Together with Manuel Roxas, Pres. Sergio Osmena went on a mission to the US to ask for the Philippines' independence. The mission was called OSROX. The Philippines was granted its independence. | | (19 October 1961)Unspecified| * Despite of the war, Osmena was still brave to fight for the Philippines. He didn’t leave his countrymen in the fight. He also did rehabilitations in order to reserve the Philippines from war. | 5. Manuel Roxas| January 1, 1892| Capiz, Capiz| May 28, 1946-April 15, 1948| Manoling| * The first president of the independent  Third Republic of the Philippines| * Ratification of the Bell Trade Act * The Inclusion of the Parity amendment in the constitution * The signing of the 1947 Military Bases Agreement * The enactment of Hare – Hawes cutting Law in 1932 Tydings Mcduffie Act which led to the granting of the Philippine independence on July 04, 1946| | (April 15, 1948)Heart attack| * His term only last 1 year 10 months and 18 days.But even though he only served short, he managed to contribute in rescuing the country fro m its dire economic straits. He has he trait of agood leader. | 6. Elpidio R.Quirino| November 16, 1890| Vigan, Ilocos Sur| April 17, 1948-December 30, 1953| Pidiong| | * Hydroelectric project in Lanao * The establishment of PACSA * He signed the Magna Carta of Labor and Minimum Wage Law * Amnesty for the Huks| The Quirino administration was generally challenged by the  Hukbalahaps, who ransacked towns and barrios| (February 29, 1956)Hart Failure| * He was marked notable with reconstruction and economic gain But, his administration tainted by widespread corruption. | 7.Ramon Magsaysay| August 31, 1907| Iba, Zambales| December 30, 1953-March 17, 1957| Monching| * He was the first Philippine President born during the 20th century. | * His administration was considered one of the cleanest and most corruption-free; his presidency was cited as the Philippines' Golden Years * He led the foundation of the  Southeast Asia Treaty Organization  also known as the Manila Pact of 1954 * He is the first Philippine president to wear a barong tagalog in his inauguration| | (March 17, 1957)Plane crash| * He brought back the trust of the Filipinos to the government and militaries by proving integrity I his term.He is a good man to all. | 8. Carlos P. Garcia| November 4, 1896| Talibon, Bohol| March 18, 1957-December 30, 1961| CPG| | * He  exercised the  Filipino First Policy * He acted on the Bohlen–Serrano Agreement * Initiated the â€Å"The Austerity Program†| | (June 14, 1971)Heart attack | * He believes that the government should no longer would tolerate the dominance of foreign interests in the national economy. Because of this the country learned to stand on its own. | 9.Diosdado Macapagal| September 28, 1910| Lubao, Pampanga| December 30, 1961-December 30, 1965| Dado| | * He introduced the country's first  land reform  law * He   placed the peso on the free currency exchange market * He shifted the country's observance of Independence Day fro m July 4 to June 12. | | (April 21, 1997)Heart failure,  pneumonia  and  renal  complications| * He focused on suppressing graft and corruption in the country. He also pursue the agricultural land reform code of 1963. And this favored the farmers.This does mean he is for the masses. | 10. Ferdinand E. Marcos| September 11, 1917|   Sarrat,  Ilocos Norte| December 30, 1965-February 25, 1986| Macoy| * The dictator who proclaimed martial law | * He proclaimed martial law and reigned 20 years as the President of the Philippines * Laws written by Marcos are still in force and in effect. | Corruption, political mismanagement, assassination of Benigno â€Å"Ninoy† Aquino Jr. | (September 28, 1989)Kidney failure| * Marcos’ term is worst.His administration was marred by massive corruption, political repression, and human rights violations. He is a selfish and greedy leader. | 11. Maria Corazon C. Aquino| January 25, 1933| Paniqui, Tarlac| February 25, 1986- June 30, 1992| Cory| * She uses a yellow ribbon as a symbol of democracy. | * The first female president of the Philippines and in Asia * She was named Woman of the Year by the Time Magazine in 1986 * Mother of Philippine Democracy| * Coup attempts , natural disaster like the erruption of the Mt.Pinatubo, the earthquake in Luzon, the typhoon Uring and it is also n her term where MV Dona Paz sank| (August 1, 2009)Colon Cancer| * Despite the fact that she doesn’t have any learning about politics, she still runs for the democracy. She is a fearless and selfless woman. | 12. Fidel V. Ramos| March 18, 1928| Lingayen, Pangasinan| June 30, 1992-June 30, 1998| Eddie| | * He declared his support for reinstating the death penalty * It is in his term the Philippines experienced rapid economic growth and expansion * He signed into law  Republic Act 7636-  Anti-Subversion Law. * 1997 Asian Financial Crisis| (March 18, 1928- Present)| *   As a result of his hands-on approach to the economy, t he Philippines were dubbed by various internationally as  Asia's Next Economic Tiger. He is a hard- working man and appropriate to be a leader. | 13. Joseph E. Estrada| April 19, 1937| Tondo, Manila| June 30, 1998  Ã¢â‚¬â€œ January 20, 2001| Erap| * He is an actor before becoming the President of the Philippines| * He declared an â€Å"all-out-war† against the  Moro Islamic Liberation Front| * Jueteng case * Jose Pidal issue| (April 19, 1937- Present)| * Estrada is a brave man.A fighter against those people who are enemy of the country. But, he is not also that idealistic leader. Still there are controversies about corruption and gambling. | 14. Gloria M. Arroyo|   April 5, 1947|   Lubao, Pampanga| January 20, 2001  Ã¢â‚¬â€œ June 30, 2010| Ate Glo| | * She focuses on infrastructures like the Clark,rehabilitation of NLEX and SLEX, MRT/ LRT extension and the PNR * Tourist industry boost in her term| * Electoral sabotage * Corruption| (April 5, 1947- Present)| * She is not the model of a person with integrity.Her family especially her husband took money from the government’s income. Yes she have many deeds to improve infrastructures but she is no good as a president. | 15. Benigno Aquino III| February 8, 1960| Manila| June 30, 2010- present| Noynoy| * Came from the family who contributed to gain the democracy of the people from Marcos. | * He signed  Executive Order No. 9, eorganizing the Presidential Commission on the  Visiting Forces Agreement * He  signed  Proclamation No. 3, declaring November 23, 2010, as a national day of remembrance for the victims in the  Maguindanao massacre. * Implemented Executive Order # 7 which suspends the privileges of executives of 122 Government Owned and Controlled Corporations (GOCCs). | | (February 8, 1960- Present)| * Aquino is walking in the shoes of his parents. He is cleaning the government from corruption and improving the economy. But, despite of this many are still not satisfied with his performance|

Deed of Undertaking Essay

Do hereby given an undertaking as under:- 1) That I have passed Xth std. / XIIth std. Examination through (Name of the School) Villa Theresa High School Is situated in Taluka Mumbai Dist. Mumbai City StateMaharashtra 2) That I am desires to take admission in Std. XI/XII in Jr. College (Name of the Jr. College) for the Academic Year 2014-2015 3) That while taking admission, I am required to furnish following documents. i) Statement of Marks of the last public Examination / Statement of marks of Std. XI th Examination of the Jr. College (Home Exam) ii) Passing certificate of the last public Examination iii) School leaving Certificate/Transfer Certificate. iv) Migration Certificate in Original 4) That I am also aware that my admission, is provisional and that the Jr. College shall have every right to assess independently, the truthfulness and the correctness of the documents mentioned at Serial Number (3) of this undertaking. That in the event, if it is subsequently found out by the Jr. College/Board that the particulars furnished in the admission form or the documents furnished while seeking admission are false and fabricated, in that event Jr. College authorities will have right to take action against me, including right to cancel the admission. 5) I am also fully aware of the fact that the Jr. College has given me provisional admission subject to grant of eligibility certificate by the Mumbai Divisional Boar, Vashi, Navi Mumbai – 400 703 of Maharashtra State  Board of Secondary and Higher Secondary Education having its Head Office situated at Bhambhurda Shivajinagar, Pune – 411004. 6) In case if the Divisional Board reject my application, submitted through the Head of the Jr. College for grant of Eligibility Certificate, my admission to the Jr. College shall stand automatically cancelled. 7) In case if the Divisional Board grants me Eligibility Certificate with instructions to furnish certain documents within stipulated period, I here by undertake to fulfil the requirement within the stipulated time limit. 8) I am aware of the fact that, in case, if I fail to furnish the required documents within the stipulated time I shall not be eligible for admission in the Jr. College and as such my admission shall stand automatically cancelled. That I have read the contents of the undertaking and has properly understood the same and in witness whereof had signed on this Deed of Undertaking on this day of 2014 at place

Blair is becoming Bush essays

Blair is becoming Bush essays The argument that the prime minister is becoming more like the president is based on the prime ministers desire to be separated from his government. This is how the American system works the president is in charge but must use the supreme court or house of representatives who may be run by a separate party to the president, however the prime minister is the same party as the majority in the house of commons so has complete control as his party must tow the line. By detaching himself from his party and parliament he is seen more as a leader of the nation rather than his party. In some cases this allows other ministers to take the public blame for certain decisions. In recent year Blair has greatly increased the size of his staff in ten Downing Street. This has made Downing street more like the white house in terms of independent administration. The increased growth in number 10 places natural limits on his powers and is seen more as a sign of weakness than power a number of PMs have been unable to deliver as much as they would have liked. Margaret Thatcher had around 100 staff; John Major raised this to 150 but Tony Blair has a staff of nearly 300. The Pm has reduced the length of cabinet meetings. Most cabinet meetings are reduced to 45 minutes. They are mainly used to finalise decisions, which have already been sorted by ministers or in one of Tonys bi-laterals. These meetings allow Tony more control over his ministers and hence the party. It is almost impossible to overpower Blair in these meetings, which allows him to be omnipotent in the matters discussed. The only man who is able to voice his opinion is said to be Gordon Brown who Blair must listen to in terms of his experience and his following and respect in the party. This solitary, Presidential style was seen in the recent Iraq conflict where the PM addressed the nation from his office which is the way in which presidents in Am...

Feeding Problems and Autistic Spectrum Disorder Research Paper

Feeding Problems and Autistic Spectrum Disorder Research Paper Feeding Problems and Autistic Spectrum Disorder Research Paper Evidence Based Practice Articles on Autism and Feeding Problems Autism spectrum disorder is characterized by different forms of difficulties such as verbal and non-verbal communication, repetitive behaviors, and social interactions (Freedman, 2008 p.4). The condition is a learning disorder, and it depicts a development issue in the brain. Children with autism and autistic spectrum disorder find it hard to interact with other children of their age, and when in school, teachers, and other pupils consider the autistic children as â€Å"difficult†. However, autism can be managed very well. Children with autism need nursing care to bring out the best from them. According to a research conducted by Marcus Autism Center, children with autism are at risk of poor feeding and feeding disorder (Woodruff Health Sciences Center , 2013 para.1). It is notable that proper and healthy meals help children to develop mentally by socializing during meals, but autistic children do not experience that. Good nursing practice are needed to ensure that autism does not affect feeding and health of a child. Children with Autism at Considerable Risk of Nutritional Deficits and Feeding Problems The Department of Pediatrics at the Emory University School of Medicine and the Marcus Autism Center were the first institutions to conduct a research on the issue (Woodruff Health Sciences Center, 2013). First of all, it is not clear what causes autism. It may be genetic since the condition runs in families. Scientists have conducted several other researches to determine the brain sections that lead to the condition (Woodruff Health Sciences Center, 2013). The investigation carried out involved using all peer reviewed articles written on autism and feeding problems. A meta-analysis of the peer reviewed articles was conducted by researchers from Emory University and Marcus Autism Center. From the research, they noted that most children diagnosed with the condition have a lower intake of calcium and protein, and also have a high number of other nutritional problems (Woodruff Health Sciences Center , 2013). Some of the feeding problems that children with autism experience include allergies for many food products. Therefore, the nurses should monitor the feeding habits of children, and ensure that the children eat food which is full of nutritional value (Woodruff Health Sciences Center, 2013). Secondly, autistic children also suffer from pica, a condition in which they eat nonfood materials, which is also a feeding and behavioral deficiency that nurses must observe and restrain. The peer reviewed literature meta-analysis did not indicate that feeding disorders in autistic children resulted from the fact that they had a diet with only a few types of food. However, the Marcus Autism Centre researchers subtly indicated that parents of autistic children complained that few foods make up the diets of their autistic children (Woodruff Health Sciences Center , 2013). As a result of this meta-analysis conducted by researchers from Emory University and Marcus Autism Centre, nurses and caregivers of autistic children now have a chance to make the diets of children right by ensuring that they give supplementary nutrients such as proteins and calcium in the form of tablets or injections. The information is essential in making long-term decisions on the management plan for autistic children and the management of other health issues which they have. Another significant impact of the Emory University and Marcus Autism Center research is that the nurses dealing with autistic children can develop a guideline on how to cope with the condition of those children who suffer from autism. Elimination diet has traditionally been used by nurses in coping with the adverse reactions which autistic children have to some types of food, but now it is clear that utilizing the elimination diet strategy could have a malnutrition potential for those involved (Brown-Guttovz, 2008 p.29). This is what drives the nursing community helping the autistic people to determine the best way of dealing with the feeding disorders. The Emory and Marcus Autism Center research was unique and it aimed at improving nursing process for the autistic children. Early Feeding Problems that Indicate Autism Early diagnosis of any condition is beneficial because it helps in determining the right strategies of coping and managing the impacts of the condition. Researchers at the University of Bristol in England noted that children who have feeding disorders are most likely to be autistic (Neale, 2010 Para. 5). This opens a primary method for early diagnosis of ASD (autistic spectrum disorder) which would help in nursing of such children especially in managing their diet and nutrition. According to the study conducted by Golding and his colleagues, children with autism are selective on the food they eat and accept solid foods way later as compared to those who do not suffer from the condition. They are also not easy to feed, and nurses or parents have to struggle to feed them (Land, 2001 p.10). They are slow feeders and accept very few varied diets. Diagnosis should not be entirely dedicated to the feeding habits; hence, the discovery that children are pervasive food refusers or slow feeders, and other factors such as their speech, attention and behaviors should also be scrutinized to determine if they could be suffering from autism (Neale, 2010 para.8). To come to that conclusion, the researchers asked parents to fill questionnaires with information on feeding and dietary habits of their children at different stages in life starting with 6 to 54 weeks, and when the children were at the age of 7, their heights were measured (Neale, 2010 para.8). The information collected from the questionnaires was compared with the information collected on children who have ASD and those who did not have. The patterns of feeding were identified the characteristic of resistance towards change exhibited by autistic children and, hence, found to be very important in early diagnosis of the condition for easy management. SWEAA – A Self-Report Questionnaire Targeting Eating Disturbances within the Autism Spectrum Children with ASD are sometimes thought to be fussy eaters. In many cases, caregivers and parents withhold food from fussy eaters so that they can eat when hungry. With children suffering from ASD, this strategy is dangerous (Karlsson, Rà ¥stam, Wentz, 2013 p.2225). Wentz et.al developed a self reliant questionnaire which people filled to determine how their eating habits were affected by autism. This questionnaire is useful for teenagers and young adults who have autistic spectrum. However, the young adults must have an IQ of over 70 or have no potential for diagnosis of intellectual disability (Karlsson, Rà ¥stam, Wentz, 2013 p.2225). The Swedish Eating Assessment for Autism spectrum disorders (SWEAA) research conducted by Wentz et.al showed that people with ASD prefer food of certain colors and taste. They were also unable to eat because of the inability to eat certain foods and cut at the foods with the utensils provided (Lesinskiene, PÃ… «ras, Kajokiene, Senina, 2002). Thirdly, the traditional setup of the eating place in which there was a sense of sociability was a challenge for people with autism because most of them prefer to do things on their own, but not in a place where there are other people. This indicated that people with ASD could suffer from different other disorders especially related to allergies and phobias, and the best way to handle such cases is by ensuring that these people are well understood (Pinto-Martin, Souders, Giarelli, Levy, 2005 p.164). Secondly, the SWEAA questionnaire is very essential because it helps in knowing the types of foods that the autistic individual does not naturally take so that substitutes are made available for the individual, and the nutritional balance in the body is maintained (Spurgeon, 1967 p.1416). It is quite unhealthy to withhold food for an autistic individual because such an individual may get malnutrition. John 2004 Reflective Model Johns model of reflection is based on five main questions. The cue questions enable an individual to break an issue into several stages including the process, outcomes and experience. In the determination of nursing issues, Johns reflection model was utilized. The breakdown of its application is shown in the discussion below. Description of the Experience At this stage, the knowledge of how autism is manifested in individuals is very important. The investigations conducted all focused on the feeding problems associated with the autistic children and the implications which these children might get from the feeding problems. Children with such conditions also have great potential to lack good social skills, especially those which are acquired during meals. Parents and caregivers of children with this condition understand better how the children behave with food. It was noted that children with ASD usually accepted solid food later in life as compared to their peers. Autistic children are also choosy on the foods they take (Neale, 2010 para.4). The research conducted by Jean Golding and her colleagues also indicated that some were slow eaters, while others were quite troublesome during feeding (Neale, 2010 para.2). In the Emory University and Marcus Autism Center research, an analysis of case recorded about autism and feeding problems were subjected to meta-analysis to come to a conclusion. In the Jean Golding research, parents and caregivers were asked to fill questionnaires which were used in the determination of the impact of autism on feeding, and the SWEAA study involved young adults and teens with ASD. The teens and young adults were required to fill in the questionnaires on their own (Karlsson, Rà ¥stam, Wentz, 2013 p.2226). The information collected from the three empirical researches was subjected to scrutiny and compared to that of feeding behaviors of people without ASD and the difference noted. The Goals and Objectives of the Researches All three researches, the Emory University and Marcus Autism Centre, the Jean Golding headed Bristol University research and SWEAA study, had one main goal and objective which they wanted to achieve. The goal was to determine the extent of feeding problems associated with autism and the consequences they have on health and nutrition of people suffering from the condition, and hence, and secondly, to determine the best nursing strategy which would impacts of autism to the people diagnosed with the condition. It is necessary to keep in mind that they all suffer allergies towards some food, they have a dislike for foods of certain colors, and more importantly, they suffer a low intake of calcium and proteins. These are some of the issues which nurses consider to define the relevant supplements or alternative feeding which can be used. Influencing Factors Age is one of the most important factors influencing the study. If feeding disorders are discovered early, they can be used to diagnose the condition early. Early diagnosis leads to early intervention for children with ASD, including offering substitutes and food supplements in their diet to ensure that the feeding disorders do not affect their health. Secondly, it is notable that early diagnosis of any condition offers the best chance for effective management, and hence, it is beneficial in nursing. Good nursing practice requires the individual to have a guideline for management. What Could Have Been Improved The articles selected for these assignments are all articles which deal with feeding disorders among the autistic children. However, although they are empirical and they give detailed information on the consequences of the disorders among the autistic, it is worth noting that they do not have mathematical representation, which could be essential for quantification. This would have been appropriate and quite beneficial for the study. Research Outcomes There are many issues that an individual can learn from the exercise. First of all, children with autism are not difficult to feed simply because they want to be rebellious, but because they have allergies for some foods. ASD affects some functions of the brain which cause autistic people to be choosy at what they eat or to have repetitive behavior. It is, however, not certain why children with autism have some allergic reactions to some foods since there is not direct connection of the brain functions with the diet. Secondly, it is important to develop a diet which can help in substituting the foods which the autistic children do not like, because it would be even harder to nurse the autistic children if they are in bad health. Lastly, some of the traditional strategies used in managing choosy children cannot be applied to children with autism, and hence, it is important for parents to enlist the help of professional nurses with knowledge and experience in handling such children. If food is denied to force them to eat it when hungry, they may still not take it because they do not refuse to take on their volition, but as a direct response from the brain triggered by color of food, smell or taste as a result of brain function. Conclusion The study involves analyzing three empirical researches on a learning disorder in regards to nursing. The condition chosen is autism, which is a learning disorder and quite challenging in nursing. Three studies have been analyzed and a John 2004 model of reflection used on the three studies. The intention is to help in further understanding of autism and its implications in nursing. If you need a custom research paper written by a professional academic writer dont miss your chance to contact .

New Urbanism Planning and Design

New Urbanism Planning and Design New Urbanism is an urban planning and design movement that began in the United States in the early 1980s. Its goals are to reduce dependence on the car, and to create livable and walkable, neighborhoods with a densely packed array of housing, jobs, and commercial sites. New Urbanism also promotes a return to the traditional town planning seen in places such as downtown Charleston, South Carolina and Georgetown in Washington, D.C. These locations are ideal for New Urbanists because in each one there is an easily walkable Main Street, a downtown park, shopping districts and a gridded street system. History of New Urbanism In the beginning of the 19th century, development of American cities often took a compact, mixed-use form, reminiscent of that found in places like old town Alexandria, Virginia. With the development of the streetcar and affordable rapid transit, however, cities began to spread out and create streetcar suburbs. The later invention of the automobile further increased this decentralization from the central city which later led to separated land uses and urban sprawl. New Urbanism is a reaction to the spreading out of cities. The ideas then began to spread in the late 1970s and early 1980s, as urban planners and architects started to come up with plans to model cities in the U.S. after those in Europe. In 1991, New Urbanism developed more strongly when the Local Government Commission, a nonprofit group in Sacramento, California, invited several architects, including Peter Calthorpe, Michael Corbett, Andres Duany and Elizabeth Plater-Zyberk among others, to Yosemite National Park to develop a set of principles for land use planning that focused on the community and its livability. The principles, named after Yosemites Ahwahnee Hotel where the conference was held, are called the Ahwahnee Principles. Within these, there are 15 community principles, four regional principles and four principles of implementation. Each one, however, deals with both past and present ideas to make cities as clean, walkable and livable as possible. These principles were then presented to government officials in late 1991 at the Yosemite Conference for Local Elected Officials. Shortly thereafter, some of the architects involved in creating the Ahwahnee Principles formed the Congress for the New Urbanism (CNU) in 1993. Today, CNU is the leading promoter of New Urbanist ideas and has grown to over 3,000 members. It also holds conferences yearly in cities across the U.S. to further promote New Urbanism design principles. Core New Urbanist Ideas Within the concept of New Urbanism today, there are four key ideas. The first of these is to ensure that a city is walkable. This means that no resident should need a car to get anywhere in the community and they should be no more than a five-minute walk from any basic good or service. To achieve this, communities should invest in sidewalks and narrow streets. In addition to actively promoting walking, cities should also de-emphasize the car by placing garages behind homes or in alleys. There should also only be on-street parking, instead of large parking lots. Another core idea of New Urbanism is that buildings should be mixed both in their style, size, price, and function. For example, a small townhouse can be placed next to a larger, single family home. Mixed-use buildings such as those containing commercial spaces with apartments over them are also ideal in this setting. Finally, a New Urbanist city should have a strong emphasis on the community. This means maintaining connections between people with high density, parks, open spaces and community gathering centers like a plaza or neighborhood square. Examples of New Urbanist Cities Although New Urbanist design strategies have been tried in various places across the U.S., the first fully developed New Urbanist town was Seaside, Florida, designed by architects Andres Duany and Elizabeth Plater-Zyberk. Construction began there in 1981 and almost immediately, it became famous for its architecture, public spaces, and quality of streets. The Stapleton neighborhood in Denver, Colorado, is another example of New Urbanism in the U.S. It is on the site of the former Stapleton International Airport and construction began in 2001. The neighborhood is zoned as residential, commercial and office and will be one of the largest in Denver. Like Seaside, it too will de-emphasize the car but it will also have parks and open space. Criticisms of New Urbanism Despite the popularity of New Urbanism in the recent decades, there have been some criticisms of its design practices and principles. The first of these is that the density of its cities leads to a lack of privacy for residents. Some critics claim that people want detached homes with yards so they are further away from their neighbors. By having mixed density neighborhoods and possibly sharing driveways and garages, this privacy is lost. Critics also say that New Urbanist towns feel inauthentic and isolated because they do not represent the norm of settlement patterns in the U.S. Many of these critics often point to Seaside as it was used to film portions of the film The Truman Show and as a model of Disneys community, Celebration, Florida. Finally, critics of New Urbanism argue that instead of promoting diversity and community, New Urbanist neighborhoods only attract affluent white residents as they often become very expensive places to live. Regardless of these criticisms though, New Urbanist ideas are becoming a popular form of planning communities and with a growing emphasis on mixed-use buildings, high density settlements, and walkable cities, its principles will continue into the future.

The Physical and Intellectual Isolation of the Americans Research Paper

The Physical and Intellectual Isolation of the Americans - Research Paper Example Communication has not only helped to raise the revenue of the Americans but also helped to reduce the communication gap, communication also improved between the rural and urban areas and this helped quite a lot in improving the economic conditions of the state and also in minimizing and eliminating the isolation of the people of America. With the introduction of the electricity in the rural areas by the Rural Electrification Act given by President Franklin technology greatly advanced as a result of which isolation and communication gap between the rural and urban areas reduced and have finally reduced to zero. With the introduction of electricity in the rural areas the people of these areas got access to television, computer, internet, industry and other sectors and due to this, research and advancements in the other fields greatly improved. The introductions of electricity brought advancements in many fields and also lead to the development and invention of many other appliances and devices. It has also contributed to bringing an end to the isolation of the American people by using electronic consumer goods (Oppenheimer, 2003). Slowly and gradually the Americans became addicted to technology as they observed that it was technology that helped them to come out of the dark ages and also to eliminate and completely eradicate isolation from the people of America. The most important benefit of technology is in the field of communication. Technology has also helped to aid the military operations and helped to win wars. The introduction of computers and internet helped to improve communication and fill up the communication gap between the people of America and the world. In this century technology has completely bridged the gap between the people and social isolation. Means of communication have increased to a quite a numbers like e-mail, chatting, communication through the internet, telephone, etc.  

Medical data standards Research Paper Example | Topics and Well Written Essays - 750 words

Medical data standards - Research Paper Example Through various tools that were developed by the team for the content specifications, it was possible to implement the project. This project enhanced interoperability in health care organizations, which amplified information on health technology. The article has outlined that, it is extremely important to introduce interoperability in health care institutions since the lack of it has prevented access and exchange of data. Therefore, one advantage of this system that was developed is that; it has reduced costs of operating health institutions; it has enhanced efficiency and proficiency in managing health care facilities; and has ensured that services being offered at these centers are of high quality. The article has further asserted that, as a result of the new information system, electronic health records (EHR) have been improved in the sense that, it is now possible to display all data belonging to patients. However, the article has outlined that, even though interoperability is being applied in health care settings, more research is still being done on more efficient systems so that various shortcomings on data handling in health care settings can be addressed. There are various pragmatic and policy efforts that are being put into place so that the development of interoperability capabilities can be accelerated for the good of health care facilities. As part of the article, the authors have outlined the structure of the NHIN trial implementations Project and its objectives. Objectives of this project were to enhance health information exchange among many organizations. The authors have described the whole project by outlining project specifications and how the project team worked so that success would be realized. The article has also outlined various lessons learned from the project and how these assisted the efficient exchange of data between various health care systems. From this, the article has identified

The effects of global recession on local economies Essay

The effects of global recession on local economies - Essay Example Multinational and international industries, local industries, government establishments and the consumers themselves are all affected by the changes in the economic standing of the country. Global recession has a great impact on the value of local and international currencies, generally affecting end-users and households. In effect, the buying capability of the consumers goes down. And because of how global recession significantly impacts consumers and local economies, I want to delve deeper into these effects. This paper will discuss the different areas of the local economy such as employment, investment spending, profit and capacity utilization. This will enable us to understand and demonstrate how local economies are able to survive or not. This paper also aims to compare and contrast the different theories associated with recession, like the neoclassical perspective and the Keynesian perspective, and how applicable it is on explaining the effects of global recession on local economies. To know the effects on the local economies at the present time, I will look at the volume of production and service of local companies in contrast to the demands of the market, the unemployment and employment rate and the success or failure of investment projects in contrast to the fluctuations of the value of the local

Prevention of Financial Frauds Research Paper Example | Topics and Well Written Essays - 2000 words

Prevention of Financial Frauds - Research Paper Example The paper also discusses about the types of financial frauds according to their nature; inclusive frauds and exclusive frauds. There are two types of frauds according to the people involved in the fraud and these two types are internal frauds and external frauds. Besides defining these frauds, the paper explains how such frauds can be prevented. The paper also focuses on one of the biggest financial scandals; Enron and it explains how the management of Enron was successful in their fraudulent activities. It also highlights the impact of Enron’s case on the overall economy. INTRODUCTION Financial frauds are widely perceived to be deliberately made criminal acts that seriously violate civil law while based on financial transactions and meant to attain myriad personal benefits. For the last so many years, auditors and financial analysts have been emphasizing to eliminate the financial frauds and for this purpose there have been many research conducted on this given topic. With the passage of time and as more and more financial frauds have emerged, the need to fight against these financial frauds have increased enormously and people of all ages have to face consequences of such financial frauds.In criminal law, the word fraud is defined as a planned and calculated deception which is made for some kind of personal gain or to damage another individual. On the other hand, financial frauds mean frauds that occur particularly in the financial statements or financial documents of the company like balance sheet, income statement etc in order to manipulate the financial streng th of the company. Financial Frauds can be planned on a large scale which might have an impact on the overall industry or economy of the country and there might be financial frauds which might not be as large but these frauds would weaken the financial stability of an organization. Both these types of frauds have become a serious issue for everyone who is involved with the organization either directly or indirectly. Since financial frauds could affect the economy and organizations and everyone who is involved with the organization therefore it is critical to stop such financial crimes and to prevent such financial frauds there have been several techniques, tools, applications and methods developed by auditors and financial analysts from all over the world and still more research is being done on the topic (Singleton, & Singleton, 2010). LITERATURE REVIEW It is important for the organization and employees of the organization who are responsible for handling and managing of important and sensitive documents to keep these documents in safe and do not let anyone to have access to such documents as one of the ways through which financial frauds can occur is to have access to such sensitive information. A layered security approach and effective tools are required to handle this dramatic emergency of felonious financial frauds and by controlling who first receives sensitive documents like bank statements, small organizations can prevent financial fraud occurrence (CBIA News, 2007). Financial information of a corporation is used by investors in order to evaluate the company’s progress and growth and its profitability as well as in order to predict the future profitability of the organization. Thus, these financial statements are used by investors to make decision whether they should invest in the company or not. Therefore, one of the greatest risks faced by investors is that the financial sta

SAME SEX MARRIGE Research Paper Example | Topics and Well Written Essays - 750 words

SAME SEX MARRIGE - Research Paper Example f same-sex marriage, and whereas there are people who say they should be legalized and rely upon the equal rights for everyone, including gay persons, there are also those who find a lot of arguments against the legalization of homosexual marriages. Mostly those opposing the same-sex marriages claim that the gay people are normally not in the habit to be faithful to each other. However this can hardly serve as a reasonable and sound argument as not all hererosexuals are faithful and devoted husbands and wives. Taking into account that there are multiple benefits (social and emotional) for people who get married, it becomes clear that it would be unfair to deprive gays and lesbians of their right to get married only on the ground of their sexual orientation. In fact, in many countries of the world and some states of America homosexual marriages have already been legalized. So it seems that soon the gay people all over the world will get the right to get married to their partners. There are still, of course, some burning issues that are being argued about and discussed, such as adopting and bringing up children in homosexual families, however even these are being solved now in many world countries basing upon the presupposition of equal rights and equal opportunities for every human being. How can marriage be defined? Marriage is the unity of two people who live together, and this unity should be acknowledged by the society. Such factors as having children, loving each other, and even official recognition (for in some places, it is still possible to marry without registration) are not necessary. It is normally taken for granted by the majority of people that marriages are concluded between two people of different sex; however in the course of history there have been plenty of examples of unities of people of the same gender, and these unities had all features of an â€Å"ordinary† marriage (Sparta, Ancient Greece, Rome, Ancient China and Japan). If we talk about

Prevention of Financial Frauds Research Paper Example | Topics and Well Written Essays - 2000 words

Prevention of Financial Frauds - Research Paper Example The paper also discusses about the types of financial frauds according to their nature; inclusive frauds and exclusive frauds. There are two types of frauds according to the people involved in the fraud and these two types are internal frauds and external frauds. Besides defining these frauds, the paper explains how such frauds can be prevented. The paper also focuses on one of the biggest financial scandals; Enron and it explains how the management of Enron was successful in their fraudulent activities. It also highlights the impact of Enron’s case on the overall economy. INTRODUCTION Financial frauds are widely perceived to be deliberately made criminal acts that seriously violate civil law while based on financial transactions and meant to attain myriad personal benefits. For the last so many years, auditors and financial analysts have been emphasizing to eliminate the financial frauds and for this purpose there have been many research conducted on this given topic. With the passage of time and as more and more financial frauds have emerged, the need to fight against these financial frauds have increased enormously and people of all ages have to face consequences of such financial frauds.In criminal law, the word fraud is defined as a planned and calculated deception which is made for some kind of personal gain or to damage another individual. On the other hand, financial frauds mean frauds that occur particularly in the financial statements or financial documents of the company like balance sheet, income statement etc in order to manipulate the financial streng th of the company. Financial Frauds can be planned on a large scale which might have an impact on the overall industry or economy of the country and there might be financial frauds which might not be as large but these frauds would weaken the financial stability of an organization. Both these types of frauds have become a serious issue for everyone who is involved with the organization either directly or indirectly. Since financial frauds could affect the economy and organizations and everyone who is involved with the organization therefore it is critical to stop such financial crimes and to prevent such financial frauds there have been several techniques, tools, applications and methods developed by auditors and financial analysts from all over the world and still more research is being done on the topic (Singleton, & Singleton, 2010). LITERATURE REVIEW It is important for the organization and employees of the organization who are responsible for handling and managing of important and sensitive documents to keep these documents in safe and do not let anyone to have access to such documents as one of the ways through which financial frauds can occur is to have access to such sensitive information. A layered security approach and effective tools are required to handle this dramatic emergency of felonious financial frauds and by controlling who first receives sensitive documents like bank statements, small organizations can prevent financial fraud occurrence (CBIA News, 2007). Financial information of a corporation is used by investors in order to evaluate the company’s progress and growth and its profitability as well as in order to predict the future profitability of the organization. Thus, these financial statements are used by investors to make decision whether they should invest in the company or not. Therefore, one of the greatest risks faced by investors is that the financial sta

Buyer Behaviour and Analysis Literature review Example | Topics and Well Written Essays - 2000 words

Buyer Behaviour and Analysis - Literature review Example The basic principle of consumer behavior is the individual-product-situation relationship. The consumer behavior principle states that the dynamics of the market can only be understood iff the consumer, the product purchased, and the complexity of consumer behavior is appreciated. First, the customer recognizes a need or responds to a marketing stimulus (Lantos, 2011, P.359). Consumers buy the products that they are strongly motivated to buy. Motivation is the imbalance between the consumers current and desired states, the wider the gap the stronger the motivation. Motivation is related to previous experience and level of product involvement. The more complex the decision making process the more diversified the consumer’s desire for information. Therefore, marketing managers are required to analyze the marketing mix more keenly when the consumer is involved, and the complexity of the decision making process is high (Ellwood, 2002). Involvement is the feeling of importance or the personal interest associated with the product at a given situation. Involvement is a state of arousal or interest driven by current external variables and past internal variables. It impacts searching, processing and decision making. It is a reflection of the importance of a specific product to an individual in a given situation. Involvement is a function of the risk that customers associate with the buying of a product, with more risky products getting greater involvement (Hennig-Thurau, 2000, P.176). Functional risks have the most impact on customer behavior; the risk is the possibility that a product does not meet customer expectation. Customers mitigate this risk by gathering information on the product or turning to a known entity that has a good reputation. Economic risk implies that more expensive products require more complicated decision

How Effective Was English Foreign Policy 1515 -1529 Essay Example for Free

How Effective Was English Foreign Policy 1515 -1529 Essay How effective was English Foreign Policy by Eniola (Enny) Salau The English Foreign Policy from 1515 to 1528 can often be described as incoherent; this is because the aims of foreign policy from 1515 to 1529 kept altering due to the change in balance of power in Europe. This meant that for England to keep acting as the centre for European affair the foreign policy would have to keep changing. A result of this was that the foreign policy seemed ineffective due to lack of structure, the high costs, and few territorial acquisitions was the traditional opinion on the foreign policy that it was a failure. However with all of these mentioned factors the foreign policy could also have been seen as very effective. This was due to its ability to adapt to situations that arose in the period 1515 to 1529. If you break down this time period into smaller sections you can look at them individually and see where the foreign policy was effective on a smaller scale. When looking at this way it is easier to get a bigger picture as to how effective the foreign policy actually was. Gaining international recognition and influence for England was a big part of Henry’s foreign policy; this was because England had not been an active part of European affairs since the end of the hundred year’s war in 1453. So with Henry’s ascension to the throne and wanting to make g his mark this was a very important factor on judging how effective the foreign policy was because this was one of the more consistent of the factors of the foreign policy from 1515 to 1529. An example was in 1513 Henry gained Tournai and Therouanne, this is a good example of how the foreign policy was effective as Tournai was a significant achievement as although it wasn’t a city of great economic or strategic importance it was internationally known therefore bringing England prestige, this would add to the international recognition got England. The capture of Therouanne in the same year also meant that Henry was gaining an ally and this was another factor that links in with whether or not the foreign policy was effective. This was because with Therouanne once England captured Therouanne it was given to Maximilian who wanted it and then burnt to the ground. Connections with Maximilian due to this exchange would increase England’s international influence as he was now in the league of major personalities in European affairs. Also during England’s campaigns in 1512-13 Emperor Maximilian served under the English flag and pay. This would build up English influence as it would mean that countries less important than England would start to look towards England as a powerful force as it had been good enough for the Holy Roman Emperor. This also links to personal glory and status of Henry during this period. Success at the Battle of the spurs and battle of Flodden in 1513 also increased England’s influence as it showed that England was eliminating enemies on the continent and those closer to home, showing that England was a powerful force even though she may not have been as powerful as countries such as England and France. During 1512 to 1513 the successful examples above shows that the foreign policy was very effective and did implement Henry’s aims. Although these examples also have negatives as territorial acquisition is a factor that can influence a country’s international recognition and influence as the more land you have the more powerful you were but due to what little territory was actually acquired with all the effort that was put in this made gaining international influence and recognition was a failure therefore making the foreign policy ineffective during 1512 – 13. Contrastingly from 1518 to 1521 the foreign policy could be seen as effective in gaining international influence and recognition for England as in 1518 the Treaty of London gained international recognition for England as using the international influence gained from 1512-1513 England had been able to bring the twenty leading states of Europe together and make them adapt a policy of collective security and be at peace with one another. Henry and Wolsey also used this as an opportunity to gain more influence as the Treaty of London meant that they had removed some of the power from the Holy Roman Empire as it had originally been the Pope’s plan. The Bruges Treaty of 1521 showed that England’s influence had some a long way since 1512 as both France and the Holy Roman Empire had been bidding for English support. Although this period can also be seen as showing that the foreign policy had been ineffective in gaining England international recognition and influence as the land that had been gained (Tournai) was now being given away to France in the Treaty of London so nothing significant had been gained as it had been an exchange instead. Overall the foreign policy was effective in gaining England international support and influence as this provided bargaining tools for the future but with hindsight the foreign policy didn’t actually gain much recognition and influence for England. Acquiring personal glory and status was a big part of Henry’s aims as he wanted to be seen as a chivalrous and valiant king. Examples of how the foreign policy was effective in succeeding this aim were in the Battle of Flodden 17th September 1513 and the Battle of the Spurs 16th August 1513. Henry had shown that his army could be victorious with and without him leading as he had such a powerful military this enhanced his own personal status that the Battle of Flodden had been won while he was on the campaign in France. Although this can also be seen as a failure of the foreign policy as it showed that Henry wasn’t that successful a king as the battle of Flodden arranged and organised by his wife Catherine of Aragon, which removed the Scottish menace to England for years to come. This therefore upstaged Henry’s victory in the Battle of the Spurs was not a personal glory for him. The Field of Cloth of Gold was also an example of how Henry and Wolsey used the foreign policy to acquire personal glory and status. Even though it was not the most significant in terms of making policies and deals it did show that the Henry was at the same level as Francis I in 1520. This asserted England’s status in European affairs. Again in August 1525 in the Treaty of the More the agreement to receive pensions from the French meant added possible glory for Henry as in his campaign in 1513 he believed that he would be able to go back to France in 1514 and be crowned the King of France but due to a la ck of funds he was unable to return. This meant that the pensions that would be received as a result of the Treaty of the More could eventually lead to personal glory for England leading on to an elevated status. Although towards the end of this period in foreign policy all of England’s efforts to have increased glory an status appeared to be a waster as in 1529 in the League of Cambrai England became isolated as Francis 1 and Charles V had agreed to bring fighting to an end this meant that England could no longer act as an arbiter was no longer an equal to France like it had been during the Field of Cloth of Gold. Although during the later years of the foreign policy there were some successes such as the Treaty of Westminster in April 1527 which meant that there was a perpetual peace between England and France, Francis I had also agreed that either him or he’s second son would marry Mary I this would assert England’s status and give Henry a personal glory as he had made a useful connection and deve loped an alliance. This would therefore make the foreign policy more effective in the later years. However incoherency of the foreign policy did dampen the glory of the later years of the foreign policy as in 1526 due to the League of Cognac Henry had agreed to fight Charles if he refused to join the peace, this meant that war was declared on France in 1528. England declared war but didn’t cut off trade as the profitability of the English cloth market was extremely dependent on the Flanders Cloth market. Due to this â€Å"double-play† situation England was left humiliated and so removing most of the status and glory that had been developed for England with the foreign policy from 1515 -1529. Generally the foreign policy was quite effective in acquiring personal glory and status as it meant that England wasn’t constantly working towards gaining more and even though they were losses they were equally matched with victories. Gaining territory or control over France as mentioned in the theme of gaining international influence and recognition for England was a big issue for Henry as France was England’s traditional enemy, also Henry had wanted to revive the victories of Henry V and take back lands that he believed England held claim to. As we know a lot of Henry’s Foreign policy was based around going to war so this should have been a theme that the foreign policy was actively trying to make the most effective part of the foreign policy from 1515 to 1529. In the early Henry did manage to gain Tournai in 1513 which was internationally known and did act as a bargaining tool in the Anglo-French Treaty in 1518, as it was a result of this that France signed the Treaty of London. Therouanne was another acquired territory in 1513 but it was given away to Maximilian and burnt to the ground making it a waste of resources as they didn’t gain any extra land, but it did mean that Tournai was easie r to capture as the people of Tournai feared Maximilain so believed it would be easier to give into England. England also had the advantage of having funding to be able to attack France so as to be able to gain control and territory in France, for instance in 1523 parliament grating Wolsey money for the attack on France and the forced loans of 1522 and 1523 provided even more money. This should have meant that the foreign policy was very effective as England now had the funding to attack France which had been all that had stopped England in 1514. Although several things stood in England’s way for instance in 1515 when Francis I allowed the Duke of Albany to return to Scotland an replace Margaret as regent this removed the English influence in Scotland and also meant England’s two enemies were now linked causing a bigger threat an making England to lose control over them. The failure of Bourbon in August 1523 to rally up support to rebel against Francis I ruined Henry and Wolsey’s chances of beating France. In this factor England’s successful alliance with Charles would have given England the chance to gain territory and control over France as when Charles defeated Francis at Pavia in 1525 Henry had wanted to gain some land but failed to due to the lack of things to actually offer to Charles in return as Charles no had everything he actually wanted. This was one of the least effective parts of the foreign policy from 1515 to 1529, this was because England didn’t gain any land but instead gave lots away and in doing so also gave away his right to attempt to gain these lands back, so England had made a loss with this factor in the way foreign policy had been set out in terms of gaining territory and control over France. Managing the finance of the wars was one of the themes of the foreign policy for this time frame that can be seen as a failure as the cost of the wars and campaigns were just too expensive in comparison to what was actually got in return. This is because on average England had an income of about  £110,000 while from 151 to 1525 Henry spent  £1.4 million on warfare, this is made even worse by the fact that there was no real tangible gains at the end of 1529. Successes of being able to manage the finances were that there was always a place to draw money from for instance in the heavy parliamentary taxation in 1523-4 and the forced loans of 122 and 23; this meant that there wasn’t ever a massive shortage of money. This could also be seen a s a hindrance for Henry as this supply of money may have been the reason for him entering campaigns for the benefit of allies or even â€Å"potential† allies even if they didn’t have that great a benefit for England. Also for Henry to be able to compete with countries such as France and the Holy Roman Empire he would need to spend like this. For instance France had an annual income of  £350,000 while the Holy Roman Empire had an annual income of  £560,000. Although this supply of money wasn’t always available, for instance, failure of the amicable grant in 1525 due to the taxpayers revolt. This was not an effective part of foreign policy as it did not make use of the supplies that had been provided for England, such as the money that had been saved by Henry VII. Making alliances was an important part of the foreign policy an ought to have been very effective this was because to do anything you usually need the support of other countries especially in the case of England where it was not the very strongest companies and the opponents were often stronger. Overall Henry and Wolsey’s foreign policy didn’t make any alliances that were beneficial 100% of the time, but they did make several alliances that did benefit them most of the time. Although the alliances that were made did have advantages in the short term but not necessarily in the long term. Making alliances with almost all of the key players in Europe meant that the foreign policy in this time was very effective as it allowed Henry to get the most out of people around him. Examples of where Henry was able to successfully develop alliances was with the Treaty of London in 1518 Henry and Wolsey were able to get alliances with both Ferdinand and Charles by being an arbiter or peace, this meant that England was preventing being isolated and was using both leaders to England’s advantages. The Field of Cloth of Gold in 1520 was also important to making reliable alliances as even though it appeared that England was taking France’s side Henry and Wolsey had cleverly planned it by meeting Charles before the Field of Cloth of Gold and afterwards at Gravelines. Once again using both leaders to his advantage. Although this did affect how effective the foreign policy as the distrust built up between Henry and alliances meant that in the future when Henry wanted something from the allies they could very easily turn on him like after Pavia in 1525 when Charles didn’t give Henry parts of France even though they were allies at the time and it was what Henry had wanted. Henry also used his alliances to get money and gain a position of neutrality. Where the foreign policy failed to make reliable alliances was with the Treaty of Cambrai in 1517 where an agreement was made between France and Charles meaning that everything Henry had tried to avoid had happened. The switching of alliances was also a way of preventing one power or country becoming extremely powerful and being able to rule all so setting them off against each other and never permanently assigning themselves to one or the other meant that England was able to keep the balance of power spread and not heavily based around one country. Getting Henry a divorce was one of the more personal aspects of the foreign policy, this was because the divorce had more negative effects for England than it did positive effects yet it was what Henry wanted. The foreign policy was effective in getting Henry closer towards getting a divorce as after the Treaty of London in 1518 Henry was held high up in the church and was a Papal Legate therefore he could influence the Pope’s decision or at least try and get the divorce solved in a way that would benefit Henry such as having the case solved in England. Henry’s alliance with Charles who was the Holy Roman Emperor could help him, although this didn’t go to plan as the foreign policy failed to help Henry get a divorce as Charles was Catherine of Aragon’s nephew and was therefore opposed to the divorce and would therefore do anything to stop it. After the sack of Rome in 1527 the Pope was under Charles’ power, so therefore unlikely to grant the annulment for Henry against Charles’ wishes. Also toe Pope wasn’t in support of Henry after he stole the idea for the Treaty of London right from underneath him in 1520. This is an example of how although the foreign policy was ineffective as all of the effort sometimes amounted to nothing. In conclusion I believe that the fact that Henry was struggling to get a divorce is a good example to summaries why the foreign policy was ineffective this was because due to the unreliable allies and the constant drive for international influence an recognition Henry had failed to develop political friendships that he so desperately needed when it came to personal matter like the divorce. It was also the incoherency of the foreign policy that added to this. Although the foreign policy couldn’t be dismissed as being totally ineffective even though it did put very extreme stains on resources such as money with the heavy expenditure on warfare, it did result in the most manipulative and beneficial way to run a country of England’s size and status without getting too actively involved as the tense relationship between Francis I and Charles V made it very difficult to hold a position of neutrality. The foreign policy was effective on the short term as it did more than once give useful results; the advantage of this was that it meant that if there was a problem, with the foreign policy it could be easily adapted to benefit England. Therefore the incoherency and lack of structure in the foreign policy for England led to a policy that was best suited to the ever changing centre of power for Europe from 1515 to 1529.

Customer Relationship Management Business Dilemma Marketing Essay

Customer Relationship Management Business Dilemma Marketing Essay The most influential person in cafà © or in any business are the customers, since without customers, one does not have a business. Everything in a business environment revolves round customers. Similarly, in case of our cafà ©, customers are a key to a successful business at the end of the day. Knowing your customers and providing satisfaction to those customers would gain customer loyalty. Grandfather gave priority to customers thats why he knew all his customers. However, just knowing your customers is not enough; one needs to keep a record of its customers so that its easy to analyze. Since customers are really influential towards a business, business (in our case, cafe) should treat each and every customer as if they were the only customer. While serving each customer, one must keep in mind the needs of that particular customer only and should serve in such a way that the service exceeds their expectation. Giving most priority towards customers would enhance customer loyalty an d keep that customer attached to a particular business. Through customers, a business can improve its business as said by Bill Gates Your most unhappy customers are your greatest source of learning. Customer complains in fact is a key to improve the service, for instance, if a customer complains that the way coffee served was not pleasant and did not met the expectation, that complain can be used as a tool to improve the coffee serving process through further training workshops for employees in that area. Thus, customers complain can be seen as a challenge to be met in future to make him/her (customer) happy and attracted to the cafe. If you treat your customers well, your customers will go out of their way to return to you. Therefore, customer feedback and suggestion can help improve a service. However, the cafà © may not have answers or response for all of customer questions and suggestions. Customers could help or hurt the cafe through viral marketing. Word of mouth marketing is the largest determining factor for a service business image, which can be either online chatting or physical talk. If the service in cafà © is up to the expectation of the customer, it would help the cafà © to attract more customers through viral marketing and gain market share. However, if the products and service in cafà © is very poor which made the customer unhappy can spread negative impression on other customers, hurting the company through losing its current and potential customers. Moreover, online comment or complain on the cafes website can be injurious such as comment on You Tube. Literally, the customer does not intend to harm or hurt the company; they just want their needs to be fulfilled and service is up to their expectation. As already mentioned customer complains can provide an opportunity, thereby, helping the cafà © to improve its service. My employees will agree that customers are the most important part of cafe since thats the reason they are in cafe. If there wouldnt be any customer, there wouldnt be need for employees. Thus, customers determine or secure the period of employment of the employee. If there are fewer customers, employees may be laid off to cut down costs. However, some employees may feel that they are the most important part in a business. Employees are the most important asset of any business. If cafà © doesnt value its staff, it would demoralize them which can impact their performance in service. And as a result, their poor performance can hinder customer growth of cafà ©. Thus, some employees value themselves as the most valuable person in a business when compared to customers. MAKING BUSINESS DECISION I Virtual world is a 3D, electronically-generated environment where users can interact, create and communicate just as they would in the real world for example, second life (http://ictwm.org/news/virtual-worlds-help-real-businesses). Virtual world provides people with experiences rather than processing transaction. Once people get attached to virtual experience, they would be excited about experiencing it in real life. This would only be possible through going to the real cafà © which would help the business in transaction processing. It also aids in mass customization as customers design or suggest what they exactly want. Virtual world encourage interaction, collaboration and communication. It can be accessed from anywhere in the world, thus, keeping people and cafà © connected. If cafà © provides continuous updates in virtual world, people nearby the cafà © would go for new and innovative products in that cafà © just because of that cafes presence in virtual world which would enhance the business/cafà © operations. It could also be a marketing tool for the cafe to promote its menus for the day through frequently changing attractive ads in the virtual world. Customer relationship in virtual world is very delicate matters since one does not physically meet to create impression. Virtual world should be designed in such a way that it is appealing and attractive to a customer. In virtual world, cafe business would be better able to meet customer satisfaction with minimum or no cost by changing designs to strengthen virtual customer relationship. Customer wont need to wait in long lines to be served, one can just go to the cafes website and get the taste of coffee or of service in that cafà ©. Virtual world does not restrict the access to any person; any person can access to the website to have a taste. In other words, there is a greater reach and contact to maintain strong customer relationship. Cafà © can be always available to its customer through virtual world without any disruption. Customers would be in a position to demand what they want based on their own specification. This makes the customer feel like king through providing their customized products and enhancing better customer relationship. In traditional customer relationship management strategies, there has been lack of customer experience, co-creation, co-production and collaboration with customers. Thus, our strategy to manage customer in new virtual world is through co-creation and co-production with customers. Co-creation and co-production with customers is different than traditional customer-centric approaches in that the focus is not to learn as much as possible about customers but instead consider them as equal problem solvers (http://findarticles.com/p/articles/mi_hb5858/is_200711/ai_n32252899/pg_2/). Giving customers an important role in the value chain can affect customer satisfaction. Value in co-creation derived by customers purposeful interaction cannot be obtained merely from asking the customers to answer questions and leave comments. Virtual worlds may provide an experience space that supports experience networks which go beyond the domain of a single company and its suppliers to one that is experience -centric to the customers. (http://findarticles.com/p/articles/mi_hb5858/is_200711/ai_n32252899/pg_3) Moreover, since there is a growing use of internet, it would be easier for company to collaborate with its customers through electronic CRM. Electronic CRM has a wider scope for managing customer relationship in a variety of ways and not just collaboration ranging from designing and pricing of digital products to loyalty programs. Supporting Second Life customers differs from supporting website customers as well as traditional customers. In second life, cafà © can design and create those products and services that a particular customer wants. It allows basically for customization as well as reaching out to customers for ideas, prototyping and feedback in a particular area giving cafà © a better competitive advantage. This means that customer support in second life would need to be met in real time especially to a customers demand. Second life is basically everything being electronic whereas traditional revolves around physical presence. Moreover, collaboration between customers and company is a major support in second life unlike traditional customers. Website supports customers with visitor information and product review. It does not allow a customer to get the feeling of being in cafà ©. However, second life gives a customer a virtual feel of being part of that cafà © in addition to visitor information. To make the experience of a virtual world customer great, second life location should offer free virtual coff ee, music, and chairs with tables for customers to hang out. In the traditional (physical) environment, the cafà © needed to be closed off at a particular time, even though customers were involved in deep discussion. This does not happen in second life. Second life supports customers to continue with whatever they are doing in the virtual cafà © without any time limit and can chat as late as they want. Furthermore, upcoming events, artwork and music should be available to customers visiting second life so that it becomes interesting and encourages them to explore the site. Another difference between traditional and second life customer support is in terms of advertising. In past, business would use advertising agency to promote their products but now the cafà © can do in house advertising in virtual world attracting wider range of customers all round the world. Second life does not provide authentication of a persons identity. There is no access control and anyone can easily get into the second life and if there is any confidential information for customers only, that can be easily leaked and used to the disadvantage of the business, that is, the cafà ©. Moreover, phishing can easily take place whereby an intruder who is against the cafà © business can create a website similar to the cafà © site and trick the customers into inputting confidential data. This confidential information can be used as a tool to harm the image of the cafà © through missing the customers information which would tremendously impact on the cafà © business. Similarly, misrepresentation can be another issue just like phishing, whereby someone designs an avatar that looks just like the avatar of a customer service representative. Other issue involves the obsolesce of real life location. Since people get attached to second life, they dont go or visit the real life cafà ©. Second life cafà © can be visited by anyone but real world cafà © may not be. People in a region would only be visiting the cafà © and if those limited people get attached to second life cafà ©, there wont be much importance of real life cafà ©. Thus, issue arises that second life should be positioned and designed in such a way that real life cafà © does not get obsolete and people remain attracted to it as well to have real currency flow in business. Due to lack of authentication, privacy concerns arise. Maintaining customer confidentiality becomes an ethical issue and a challenge for businesses. MAKING BUSINESS DECISION II You Tube can be an important vehicle to communicate with the cafes customers. It is a popular free video sharing website where people can also comment on a particular video. We would design and create video clips of the cafes products and the way service is provided in cafà © and then share it on You Tube, using cartoon characters and other imaginary characters making the clip funny, interesting and informative. Through these clips, we can conveniently show our customers how we have minimized the problem of long wait lines. Firstly, we would make clips showing more counters for serving as well as drive in windows. Long wait lines are basically because of few or only one counter, thus showing a clip with more counters can be seen as a reasonable rectification to the problem. Moreover, for travelers who want to be served instantly while in their vehicle, drive in windows would be a solution to avoid waiting in lines when in rush as in case of McDonalds in Fiji. Clip can show a custome r ordering and being served in just few seconds through drive in windows. Furthermore, online ordering and tele-ordering can also be a rectification to long waiting lines. Through virtual world or cafes website, customers can order online as well as through phone calls before actually going to cafà © so that on their arrival, their order is prepared and no waiting is required. These solutions can be depicted on You Tube through videos using animated characters. You Tube as a communication vehicle, is free and easy to use. Unlike advertising over television, which is associated with costs, You Tube provides this for free whereby anyone can watch the videos and pass comments about how they feel about that particular video. As already said, it saves money on marketing since advertising can be done through clips to promote the cafà ©. You Tube has a wider reach in terms of customers and markets. It is not restricted to a particular geographical region or location. Customers all around the world and in different market can get access to You Tube and learn about the cafà ©. Also through You Tube, cafà © can get a great deal of information to many people in a short amount of time just through one clip. These benefits show that You Tube can be an efficient communication vehicle for any business whether it be cafà © or a car dealer. However, there are various disadvantages for You Tube as well. Since it can be viewed by anyone in the world, it may capture unwanted attention, for instance, is a person does not love coffee, he/she may not like the clip based on coffee and would comment negatively which would create bad impression to other customers. You Tube also in some cases compresses the content of clips and other files, making it unappealing to customers as its not presented in the right way intended and information can be chopped in that compression. Products may not be clear to customers, thus, proper communication of that product such as coffee maybe hindered. Also due to missing information or half information, it could become difficult to understand what the file tries to reveal to customers. Issues of privacy concern and copyright infringement can be cons of You Tube. Privacy can be made vulnerable as amount of information on video can be dangerous such as unintentionally showing where an employee lives or showing someones bio-data while promoting the product or service. Therefore, before starting to use You Tube as a medium of communication vehicle, one must clearly study the pros and cons of it to see whether benefits are there or not. Other new technologies that can be used as a customer communication vehicle that would be more effective than You Tube are social networking sites such as twitter and facebook. It allows more than just posting video. One can post comments, pictures, update information and create events on it. Twitter and facebook help bringing customers together. With help of twitter, cafe can send an alert about new deals or offers in the cafà ©. Blogging can also be a publishing medium. If a customer complements the cafes service or the products and food in cafà © in his blog, it would be a free advertising for the cafà ©. But can also harm the image if blogger comments in a negative way. APPLY YOUR KNOWLEDGE To obtain high quality data, systems in the cafà © must be integrated, since quality information does make a difference in any business. Major importance of quality information is that it induces enhanced, accurate and appropriate decision making. The quality of information used to make business decision determines the quality of decision made. Having real time system in cafà © would provide real time information in response to decision makers queries and requests. High quality decisions can significantly impact the cafes bottom line, thus, profitability. For instance, having integrated and real time system, cafà © can provide what customer wants in an instance which would meet customer satisfaction, thus, improve profitability. Moreover, high quality information enables any business to track valuable customers who generate most revenues. Having proper information about a particular customer visiting cafà © frequently can help cafà © identify the loyal customer and could reward him or her so that they keep coming in future. Uses can place confidence on information of high quality since it is reliable. For instance, if cafà © post on its website information generated from its systems, customers could be easily in a position to rely on it. On the other hand, low quality information results in various business effects. Low quality information are those which has missing information example no first name of customer, incomplete information example no street or missing area code, probable duplicate information such as similar name, same address or phone number and potentially wrong information. The effects of this on cafes business would be its inability to accurately track customers, difficulty identifying valuable customers, inability to identify selling opportunities of cafes product, marketing to non-existent customers, difficulty tracking revenue and inability to build strong customer relationship (net: slides). Low quality information would hinder cafà © to follow up with its profitable customers who frequently such as daily visit cafà © since there may be name confusion. Also if systems are not integrated, it becomes difficult to provide accurately what customer wants and may lead to providing wrong products. Thi s will affect the demand and supply of a particular product which would not be reliable. Also cafà © may be marketing and promoting its cafà © and product to a non-existent customer online due to fake or same names who are not cafes usual customers. Overall, low quality information vigorously degrades the decision making quality in managing a customer and the cafà ©. The examples of information that can be used by The Broadway Cafà © to gain better understanding of its customers are customers taste and preferences. If the cafà © gets a picture of what their current and potential customers would like to consume, cafà © can be prepared for the product and provide the customer that product when they actually came and demand. Moreover, having a brief idea about the customers disposable income would help understand the affordability of prices by customers. This would give the cafà © a view as to what prices customers would be willing to pay for the cafes products such as coffee. Changes in environment and weather would also help in getting to know the customers and their wants, for instance, coffee would be largely demanded during colder seasons in Fiji. Some of the data quality issues are as follows. Firstly, dirty data issues due to data errors which can be attributed to human errors or an application error due to legacy systems. Since theres a large quantity of data to be fed in the system, humans are prone to make errors. Missing and duplicate data are other two issues (Turban, E., and Volonino, L., 2009). The cafà © lacks in proper management of its data which can lead the data to be easily lost as well as to be entered twice. This could really affect the output results thus affecting decision making. Moreover, data can be non-standardized and massed up due to lack of standards. The strategies the company can use to avoid such data quality issues are to implement Master Data Management system. It is comprises a set of processes and tools that consistently defines and manages the non-transactional data entities of an organization. MDM has the objective of providing processes for collecting, aggregating, matching, consolidating, quality-assuring, persisting and distributing such data throughout an organization to ensure consistency and control in the ongoing maintenance and application use of this information. (http://en.wikipedia.org/wiki/Master_data_management) MDM would reduce or eliminate the data quality issues, giving a unified view of enterprise data. It can also use automated data entry, Web forms for individual entering data with data integrity checks and drop down menus and radio buttons. (Turban, E., and Volonino, L., 2009) having frequent data audits in the system can also aid in preventing the above mentioned issues since data would be continuously reviewed and any errors would be detected and corrected appropriately without further problems in future. CAFES BEST CUSTOMERS** Customer ID Total Sales Amount ($) 3548 18,261.86 4438 26,474.28 5657 11,342.98 6891 10,585.94 13801 33,555.50 13959 19,593.65 270177 14,355.99 294896 11,348.40 305668 49,647.45 540135 16,338.02 1309948 11,401.60 ** We have assumed that the cafes best customers are the ones that bring in sales amount dollars of more than $10000. Listed above are the cafes best customers. The cafà © should offer to its valuable customers loyalty marketing programs such as point programs whereby a customer would get points for every purchase they make and when they reach a certain level and collected enough points, will get a special reward such as Jacks of Fiji which is using this marketing system to keep their loyal customers attached. Moreover, the cafà © can give its valuable customers loyalty cards as MH in Fiji is dong with its flash and gain card. Providing customers with promotional vouchers would also give them a feeling of appreciation for their service. Keeping in touch strategy can also be a way of marketing campaign towards valuable customers. Giving personal attention towards the profitable customers is a way to build relationship and keep them in your business. This can be done by sending them promotional messages personally through email or calls frequently and asking for their feedbacks as to what they would like in future and their expectation from cafà ©. Broadway Cafe Question Name Total What is the best selling product? Music CD $776,813.17 What is the worst selling product? Kids CD $96 What is the best sales month? 3 $569,339.10 What is the worst sales month? 5 $58,501.06 What is the best selling product during the best month? Music CD $235,054.45 What is the worst selling product during the best month? Kids CD $64 What is the best selling product during the worst month? Music CD $33,684.43 What is the worst selling product during the worst month? Food $63.2 * For answering the above questions, we have taken our base as sales amount values to reach an answer. SUPPLY CHAIN MANAGEMENT BUSINESS DILEMMA Broadway Cafà © can reinvent the cafà © by making use of demand planning software. This software would enable the cafà © to be prepared in peak hours of business since it would capture and give information as and when a customer enters either the cafà © or the car park of the cafà ©. For instance, as part of software set, a camera can be attached at the roof of the cafà © to capture information on people entering the car park and determine what they would normally order at that particular time of the day. Also, it would allow the cafà © to keep track of its regular customers and their demands, thus, have the items available for them without having them wait in lines. This can be done before a customer enters the cafà ©. The software would also enable in ensuring whether the cafà © has enough of the products that that would be demanded by the customer such as a particular type of coffee. Although the implementation of such a software would be costly at its initial stage, it w ould be beneficial for cafà © in future as it is located in Suva, to obtain customer satisfaction and where people are always in rush. Thus, demand planning software would be a great benefit for the cafà ©. Like Netflix, we would not see cafà © becoming a supplier in another business supply such as hotel industry since our cafà © itself is very small at this stage. First, it needs to widen its customer base with the help of demand planning software and online ordering system (electronic ordering). Since our cafà © has a website, we could include in that a feature where customers order online, paying through credit cards or paying subscription fee for being in that account. The cafà © can based on customers order deliver the items to the customer within the Suva area if large quantities are ordered such as Pizza King which delivers pizza to people living in urban and suburban areas. Moreover, a customer would also order online so that before their arrival in cafà ©, the items are prepared for them before hand such as coffee. Thus, innovating ordering system would also attract more customers in the cafà ©. With the help of these supply chain technologies, the cafà © can expand its customer base and from there on can think bigger and better options such as becoming supplier of coffee/coffee beans to hotels or other businesses such as MacDonald. MAKING BUSINESS DECISION I The success of any business depends on its ability of short and long term planning. As a concerned business operator, I would always maintain some inventory in my warehouse for such unexpected events especially coffee beans which are in demand. Since not being able to meet customer demand would lead to losing out customers. Thus, our cafà © would keep with its operation regardless of disruption in supply chain du to dockworkers strike and would run on warehouse inventory (Brazil Beans, China Tea and custom Coffee press machines). Moreover, based on available inventory analysis in the warehouse, we would determine how long supply would last. Is our warehouse inventory wouldnt be able to meet up with the disruption period, we would resort to redundant suppliers since all suppliers wont be affected at once with the same problem. We would consider our temporary local suppliers such as Nestle to supply us with similar products as long as we are able to operate efficiently, although the cost in emergency need may be higher than usual price paid to our fixed suppliers. Since the cafà © has been going towards demand-driven manufacturing, Radio Frequency Identification Technologies (RFIT) would be the newest and most efficient solution to supply chain problems. RFIT is the most valuable technology to track inventory. If inventory level in any case would be low, it would trigger automatic alert to our suppliers. It is an important device in global transportation both land and sea. It ensures that inventory level are checked and replenished on need by need basis. Although this strategy would be bit costly for the cafà © in the initial stage at present, it would provide benefits in the future. Another strategy I would recommend is to create a position as freight specialist whose job would be to enable transportation of products in whatever the situation maybe and at any cost. The freight specialist would guarantee that products would reach the cafà © on time to meet customer demand and if not than they would be responsible for the loss. MAKING BUSINESS DECISION II Broadway cafà © No move Broadway Cafà © Units sold per month: 20,000 Unit variable costs: $0.50 Average unit sales price: $2.20 Current fixed costs: $5,000 Added lease payment, new offices: $2,500 Projected fixed costs: $7,500 Sales month Units Sales Fixed Costs Variable Costs EBIT January 6,582 $14,480 $5,000 $3,291 $6,189 February 11,121 $24,466 $5,000 $5,561 $13,906 March 14,178 $31,192 $5,000 $7,089 $19,103 April 13,692 $30,122 $5,000 $6,846 $18,276 May 11,597 $25,513 $5,000 $5,799 $14,715 June 9,599 $21,118 $5,000 $4,800 $11,318 July 9,913 $21,809 $5,000 $4,957 $11,852 August 10,926 $24,037 $5,000 $5,463 $13,574 September 14,349 $31,568 $5,000 $7,175 $19,393 October 12,965 $28,523 $5,000 $6,483 $17,041 November 6,972 $15,338 $5,000 $3,486 $6,852 December 2,455 $5,401 $5,000 $1,228 ($827) Sum $151,393 Broadway cafà © Move Broadway Cafà © Units sold per month: 20,000 Unit variable costs: $0.30 Average unit sales price: $2.20 Projected fixed costs: $7,500 Sales month Units Sales Fixed Costs Variable Costs EBIT January 6,582 $14,480 $7,500 $1,975 $5,006 February 11,121 $24,466 $7,500 $3,336 $13,630 March 14,178 $31,192 $7,500 $4,253 $19,438 April 13,692 $30,122 $7,500 $4,108 $18,515 May 11,597 $25,513 $7,500 $3,479 $14,534 June 9,599 $21,118 $7,500 $2,880 $10,738 July 9,913 $21,809 $7,500 $2,974 $11,335 August 10,926 $24,037 $7,500 $3,278 $13,259 September 14,349 $31,568 $7,500 $4,305 $19,763 October 12,965 $28,523 $7,500 $3,890 $17,134 November 6,972 $15,338 $7,500 $2,092 $5,747 December 2,455 $5,401 $7,500 $737 ($2,836) Sum: $146,263 APPLY YOUR KNOWLEDGE Broadway Cafà © Shipping Analysis Number to ship from DC to Roasting Plants: DCs Total Salt Lake Chicago Albeq <